The Current, River North
Schnitzer West asked us to build an architectural model of The Current in Denver for a mobile sales and marketing center. The display had to fit into a presentation space on the move.
The Current, River North
The Current, River North The plans were still developing, so we worked with the marketing team, architects and RV designer as the model took shape. The rooftop patios and amenities were important parts of the presentation.
More architectural models- Project type
- Architectural model
- Model size
- 2.7 × 1.2 ft
- Scale
- 1:100
- Purpose
- Schnitzer West asked us to build an architectural model of The Current in Denver for a mobile sales and marketing center
- Features
- Schnitzer West asked us to build an architectural model of The Current in Denver for a mobile sales and marketing center
- Client
- Schnitzer West
A model planned for a mobile presentation space
The Current model was developed while plans were still in progress and had to fit a presentation space inside a recreational vehicle. That made the display setting part of the design brief: the model needed to communicate the building and its rooftop patios while working within a moving sales environment. Collaboration with the marketing team, architects and RV designer helped align the model with the evolving proposal and the way it would be presented.
The display location influenced practical decisions about the model’s footprint and how its features would be read inside the RV. Coordinating early with the people designing the vehicle and the presentation space helped the model fit the mobile setting as well as the architectural brief.
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