This was an interesting project. Usually, clients ask for wood models because that is what they are used to building in school. They think it might be easier or cheaper in wood. The reality is that wood is a harder material to work with for a professional model shop. East West Partners – the developers of the Riverfront Park area in Denver wanted a wood model to show off a different style in there new marketing center. We have built dozens of a model for this client over the years. They have all been made using different plastics with many lighting effects they are also highly detailed and very precise. So when they asked for a wood look in this model it was for style reasons. They did not want to lose the detail or effectiveness of the sales tool.
We went to work using many different types of wood surfaces and many layers of etched patterns. We created a unique look that grabs the viewer attention as soon as they see it. This model highlights the building that East West has developed and keeps the surrounding building in a neutral color with less detail. I personally have never been a fan of building models with wood but this project has changed my mind. It is a very welcoming and organic material that – if done right – can be a very effective marketing tool.