Medical Device | Scale Models for Marketing & Trade Shows | Biomet Pucks

Archetype 3D is a marketing display company. Not every display can be defined as a “model”. Biomet is a medical device company that specializes in providing doctors with surgical equipment for spine injuries. The make a lot of equipment in different categories and needed a way to easily and professionally display the pieces at their many trade shows. We designed and created these circular display pucks that are each custom built to hold all of these strange shapes while allowing the parts to easily be removed and replaced. They attend many trade shows at a time so we created five pucks in each design for use all over the country.

Armstrong uses Archetype 3D models for German Trade Show | Tradeshow Scale Models

Models of heavy equipment show off products

Armstrong is a company that makes HEAVY equipment. Industrial heaters, chillers and vaporizers are some of their products. This equipment weighs thousands of pounds and can be up to 40 feet long. So the challenge is about how to present their product in a trade show in Germany that not only leaves a strong impression but also demonstrates the scope and feel of the equipment itself.

Shipping models overseas – a unique challenge

The Three models that we built were each 7′ long or tall. Custom crates were built using kilned dried wood for overseas shipping. Standard plywood would not be let off the ship in Europe for fear of invasive insects. The model crates had to be approved for international travel.

Electric heater model shows cross section:

The other problem with bringing actual equipment into a show (besides size and weight) is that you can only see the casing, not what is inside. With Archetype 3D models that is not an issue. We cut away at equipment to reveal components and functionality that is not visible from the outside. This model had a simple cut-away but often our model with have lights, interactive components, motors or even sound to make your interactive model a fun, entertaining and educational display that your customers will not soon forget.

Small models – Size is relative

This is a small representation of the Vaporizer tank. I only stand at 6’4″ and the actual tank can be over 14′ tall. This seven foot version is almost petite in it’s dimensions and much lighter, easier and cheaper to transport. Clients spend thousands each year moving heavy equipment in and out of trade show spaces. Models and dioramas become very cost effective when crating, shipping , set-up and take-down time are all considered. Trade shows are not inexpensive propositions so models that can be easily transported and used for years become a very attractive alternative.

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