This was a beautiful model done in wood. The Riverfront developers, East West Partners , wanted a wood model to show off a different style in there new marketing center. We have built dozens of a models for this client over the years. They have all been made using different plastics with many lighting effects they are also highly detailed and very precise. This model was also precise, but it also had a presentation and style elemenent to consider.
We went to work using many different types of wood surfaces and many layers of etched patterns. We created a unique look that grabs the viewer attention as soon as they see it. This model highlights the building that East West has developed and keeps the surrounding building in a neutral color with less detail. Wood is a very welcoming and organic material that – if done right – can be a very effective marketing tool.