MagTraC Scientific Drilling

MagTraC, Scientific Drilling

Trade Show Demonstration Model


About this Project

Scientific Drilling needed to demonstrate their complex oil drilling system. Archetype3D was hired to design and build a display model to demonstrate this system. The challenge was how to represent radio waves travelling from an underground drill bit to a receiving tower. We were able to take basic drawings from engineers and turn the vision into a beautiful trade show model.

The drilling system system sends signals into the surrounding ground to determine if there is another pipe in the way. The drill bit can then be redirected around the obstacle. To show this and other features of their system Archetype3D designed a not-to-scale  demonstration model to show off these features. This circular model has events shown on all sides. They include the by-pass system and ocean drilling systems. Earth striations will represented with numerous drill systems travelling through. The lighting was created to show movement through the earth and signals being sent to a central tower.

Each element of this model was carefully designed and approved by the client so that the sales team could use it to sell at least five different product types within the same model. The model has traveled to numerous trade shows throughout the US and when not travelling it sits in the Scientific Drilling lobby to attract visitors and explain their systems to local clients.

Making complex systems easy to understand is one of the best uses for a physical model at a trade show. Your model should attract customers from across the room and once you have them at your booth, the model needs to clearly demonstrate you products so that they can relate to the model and your product quickly and understand why they should buy right now. Allow your sales team a easy way to show off your product, have your demonstration model built by Archetype3D.

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  • Vortisand

Let's Build Something

Let one of our talented model makers discuss your project with you. You don’t need to have your plans finalized. We pride ourselves in being able to work with the customer from start to finish in the design and build process.
3000 Airport Drive Erie Colorado Unit 201A 80516
+1 (303) 449-0878


Portable Silo Plant Equipment 

  • Client: CWMF Corporation
  • Project Type: Sales and Marketing Demonstration Model
  • Lead Model Designer: Bryan Beard

About this Project

For over 30 years, CWMF Corporation has been offering portable and stationary asphalt plant equipment, parts, and service. They help customers optimize overall plant performance and run at peak efficiency. 

CWMF Corporation brought on Archtype3d to build a traveling trade show model to demonstrate the basic functions of their one of the portable silo system.

  • Model Scale: 1:20


  • Model Size: 3.5’L x 1.0’W x 2.5’H 

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    Major Redesign Of An Active Building

Let's Build Something

Let one of our talented model makers discuss your project with you. You don’t need to have your plans finalized. We pride ourselves in being able to work with the customer from start to finish in the design and build process.
3000 Airport Drive Erie Colorado Unit 201A 80516
+1 (303) 449-0878


Vortisand® – Evoqua Water Technologies

Industrial Water Filtration System Trade Show Model

Model Scale: 1:12

Model Size: 3’L x 1.5’W x 2’H



Project Info

Vortisand® systems are synonymous with water filtration, serving the industrial water markets since 1986. The award-winning Vortisand is a High Efficiency Microsand Filtration System. It is a high capacity media filter that combines cross-flow dynamics with microsand media to achieve submicron filtration performance. This technology allows the unit to operate at filtration rates of up to 5 times greater than those of traditional media filters while filtering 10-50 times finer.

Vortisand® brought on Archtype3d to build a traveling trade show model to demonstrate the basic functions of their industrial filtrations system.

Client:  Vortisand®

Project Type: Marketing and Trade Show

Lead Model Designer: Michael Steinkoenig

Oldcastle Water Drainage System Trade Show Model


This model was created for Oldcastle to demonstrate a new water drainage system. As the water flows through the pipe, vortexes are created which allow waste materials and trash to be collected at the bottom. This is a fairly complex system so LED lighting was installed to trace the water flow through the pipes. Buttons on the back allowed salesmen to guide their clients through and interesting water flow demonstration. This model draws attention to the booth and provides an attractive demonstration at all their trade shows. The model is large enough so that salesmen can point out all the features and demonstrate the ease of collecting gravel or garbage and cleaning out the system.


Scale Models for Museums – Ice Core

Mining Sites

The great thing about being a model maker is that you never know what challenges the next project will bring. I live in Boulder CO, the location of NCAR, UCAR, NOAA, NIST and many other federal letters. The National Center for Atmospheric Research has offices in one the most distinguished (architect I. M. Pei) buildings in my town. Overlooking Boulder, sitting on a mesa against a backdrop of the dramatic mountains NCAR is a serious research facility dealing with the worlds climate. The also house a newly revised visitors center with many interactive and informational displays. We were commissioned by NCAR to construct a model of an ice core to be illuminated and placed in this visitors center.

ICE CORE: These are cylinders of ice mined in various locations from Greenland to the Arctic. The deeper the core sample the farther back in time the ice was formed. The bubbles in the ice still contain the atmospheric elements that were present during that ancient time to the core becomes a record of how our atmosphere formed and has evolved over the millennia.

In learning about the ice cores we visited the Denver Federal Center were many cores are brought for study. This is a lab that is kept at – 27 degrees Fahrenheit. The scientist work all day wearing protective clothing to keep from freezing. I asked a lot of questions and learned a lot about ice cores and how they look.

Building the models. We ended up building two identical full sized cores that matched a section of an actual ice core for scientific accuracy. Using clear acrylic tubes I poured clear resin in over 120 layers to match the image. I used experimented enough to create a chart showing how much stirring, how much resting and how much gel time was needed to match all the different bubble densities. A relatively clear layer along with a relatively cloudy layer of bubbles represents one year of ice build up. It took several weeks of pouring and curing the resin to get the core models built. One of them is now on display in the visitors center and has become a popular draw for tourists. The second one is used in the classroom and in scientific discussions about the cores themselves.

Oil Rig Equipment Model for Court Case

Demonstrative Evidence for Personal Injury Case

Waltz Law had a problem with this personal injury case. Dick Waltz needed to demonstrate how a person could possible injure themselves while using this complex and heavy piece of equipment. A full sized physical model was needed in order to have all of the geometry easily demonstrated in the courtroom.

This is called a “Tongs” and is run using hydraulics. the center feet clamp onto a pipe and when the lever is pushed, the tool spins that pipe with a huge amount of force and torque.

Several elements of this models had to be moveable to show how the equipment operates. The doors opened and closed, the teeth rotated along with the entire top cover plate, also the activation lever had to function like the actual lever where it can be pushed in either direction and springs back to neutral. The entire model also had to be light weight while maintaining the look and geometry of the actual equipment.

We used different weights of urethane foam along with wood, metal and 3D printed parts to create this model. Care was taken to make all the dimensions accurate and to allow the movements to be easily manipulated. I won’t go into the details of the case since our job was to provide an accurate model that either side could use to make their arguments. Our client was very pleased with our work and wrote the following email to me:

“As I believe you know, this case settled last week. I cannot express how much I appreciated you and your staff’s hard work in designing and developing the exemplar power tongs. They were the proverbial “hit” at the courthouse in Greeley and were very useful during our opening statement and with the witnesses and Plaintiffs’ counsel. Enjoy your summer and I hope that we have an opportunity to work together again in the future.”

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