Oldcastle Water Drainage System Trade Show Model


This model was created for Oldcastle to demonstrate a new water drainage system. As the water flows through the pipe, vortexes are created which allow waste materials and trash to be collected at the bottom. This is a fairly complex system so LED lighting was installed to trace the water flow through the pipes. Buttons on the back allowed salesmen to guide their clients through and interesting water flow demonstration. This model draws attention to the booth and provides an attractive demonstration at all their trade shows. The model is large enough so that salesmen can point out all the features and demonstrate the ease of collecting gravel or garbage and cleaning out the system.


Oil Rig Equipment Model for Court Case

Demonstrative Evidence for Personal Injury Case

Waltz Law had a problem with this personal injury case. Dick Waltz needed to demonstrate how a person could possible injure themselves while using this complex and heavy piece of equipment. A full sized physical model was needed in order to have all of the geometry easily demonstrated in the courtroom.

This is called a “Tongs” and is run using hydraulics. the center feet clamp onto a pipe and when the lever is pushed, the tool spins that pipe with a huge amount of force and torque.

Several elements of this models had to be moveable to show how the equipment operates. The doors opened and closed, the teeth rotated along with the entire top cover plate, also the activation lever had to function like the actual lever where it can be pushed in either direction and springs back to neutral. The entire model also had to be light weight while maintaining the look and geometry of the actual equipment.

We used different weights of urethane foam along with wood, metal and 3D printed parts to create this model. Care was taken to make all the dimensions accurate and to allow the movements to be easily manipulated. I won’t go into the details of the case since our job was to provide an accurate model that either side could use to make their arguments. Our client was very pleased with our work and wrote the following email to me:

“As I believe you know, this case settled last week. I cannot express how much I appreciated you and your staff’s hard work in designing and developing the exemplar power tongs. They were the proverbial “hit” at the courthouse in Greeley and were very useful during our opening statement and with the witnesses and Plaintiffs’ counsel. Enjoy your summer and I hope that we have an opportunity to work together again in the future.”

Scale Model Defines Patent Infringement Courtroom Case

Scale Model Define Patent Infringement Courtroom Case

“Working with Archetype 3d was a fantastic experience in developing a court room model for trial. There ability to understand the complexity we needed to make simple and communicate during trial was illustrated in the care they took to build a 3d scale model that matched our exact requirements. They did the job in short order, delivered on time and gave us easy to understand instructions for assembling them once they arrived. We at Dickstein Shapiro are so impressed with our experience, whenever and whever we need a 3d scale model we will look to them first.”

–Bryan DeMatteo, Patent Attorney, Dickstein Shapiro LLP

The Scale Model Makers Challenge
The Scale Models graphically illustrate the differences in design & function! Both Models are tested for ease of assembly in the shop before our clients receive them!

When a model is used in the courtroom it is called “demonstrative evidence”–evidence that demonstrates a point. In the case of McKesson Automation v Swisslog Holding, the point was about possible patent infringement. This case centered around two versions of a robot delivery system for medications at a hospital. The challenge was to build the models based on simplistic sketches shown in the patents themselves.

Case Technicalities and Formulating a Legal Scale Model Solution

Both scale models are packed in foam with easy to assemble step-by-step instructions!

The lawyers challenge was to demonstrate the differences and function between their clients rotar band pill picker system and the plaintiff’s patent. Writing this down, I start to realize how difficult it is to explain these very straightforward concepts with words. I worked to formulate an approached based on our client’s illustrations and arguments about how they would present them during trial. Essentially we had to show the functional system differences in the models we built to our client’s specification.

Our Client Won Courtroom Battle

Our team works to finish the crates for delivery to meet the clients courtroom date–tomorrow!

In a courtroom setting, a model sits in front of the jury long after arguments are made with illustrated graphics, photos and videos. This is a perfect example of “good models don’t lie,” instead they instantly and simply tell the story as it exists. Our client’s side won the case, and indicated the physical three dimension “3d” scale models we built were a pivotal tool in proving their client’s arguments.

The Argument for Scale Models as Legal Props in the Courtroom

“The scale model Archetype 3D of the rollover scene clarified facts the defenses counselmisrepresented and stated inaccurately. The physcial scale model set the record straight and we settled before going to court a second time.”

-Mike McCort, Professional Expert/Owner–Ponderosa Associates, Ltd.

Law firms that understand how to “make their case” visually have a distinct edge in the courtroom. Three-dimensional physical scale models can translate information in a way that adds clarity and allows a jury to see things “with their own eyes.” If the visual information is shared accurately and adeptly, it goes a very long way in helping you make your argument to win the case.

Actual Case Study

In this fatal rollover accident there was disagreement about how fast the car was travelling and the number of rolls it took before being stopped. The plaintiff’s counsel requested the construction of this model to represent the facts. The key argument in the plaintiff’s case were illustrated, showing that the forces at work caused the seat belt worn by the victim to release during the accident. The first trial was thrown out due to juror misconduct, yet the use of a professional scale model had made an indelible impression with the defense’s counsel. The case settled prior to going to trial a second time around. The plaintiff’s counsel are certain the 3D physical scale model demonstrated the facts about what happened and resolved any disagreements so a settlement could be reached.

Models are Easy to View

A model allows the viewer to see what they want, when they want and from there own personal perspective. There is no other type of display that allows this kind of interaction.

A model creates a personal relationship with the jury.

Jury members young and old can easily relate to a model. When the subject is uncomfortable, gruesome or complicated a model bridges the emotional gap connecting the jury in a personal way to the perspective you are presenting. A model clearly explains difficult points and subjects in a comfortable and easy to grasp format.]

A model creates a lasting impression

Models are a defining presence in the courtroom. After all other presentations are complete and materials are put away, the model is still present and in front of the jury. The model becomes an easy reference tool throughout the case clarifying and enhancing testimony without having to find a document or visual.

Complex ideas and designs are clarified.

Complex ideas and designs are more understandable and accessible to the general public with a model. A model is essential where understanding complex equipment is the key to winning the case. Attention spans are short. Not only do you need clarity, but also showmanship to make your points stick in the jury’s minds. A model is often the single best device to amplify critical case points and reinforce complex concepts.

With a model, the case may end in discovery.

We have delivered models only to hear days later that the case is settled and not going to trial. Settlement out of court is the preferred outcome for many cases and a model can become significant leverage in the settlement negotiations.

Archetype 3D—Thirty Years of Model Making Experience

With thirty years of model making experience, and a fully equipped 7500 square foot shop in Louisville Colorado, Archetype 3D will make it easy for you to get familiar with model making techniques, and technology. We advise and guide you to the best construction process for your particular display. Call Archetype 3D for a quote on models for your upcoming cases.

Legal Models for the Courtroom

Computer graphics are often the instrument of choice for explaining events to a jury. Graphics are a great choice because they can show events over time by animating a situation to help clarify it. Models have their advantages as well, and will often complement the computer graphics that need to be done. One of the biggest advantages of a physical model is that it will often sit in front of a jury long after the CG has stopped playing. Depending on the size, a model can sometimes be put into a jury’s hands, which has the effect of reinforcing a point with tactile clarity. One more subtle quality of a physical model is that jury’s can see what they are looking for from different vantage points, views that the authors of the computer graphic may have missed. Computer graphics are always going to be a big part of complex court cases but models are making a resurgence as a necessary tool to help explain a scene or a medical condition to a jury. Most jury’s can instantly relate to a model on a very visceral level. I have been called to act as an expert witness but I usually don’t know anything about the case. I get deposed on the quality of the information I used to build the models and on the accuracy of the model itself. I have also sat in front of a jury to explain some of the model making processes. I figure if the legal experts can explain the case to me, I can find a way to show it to a jury. The images below show a medical model of the structure of a foot, a rollover accident model, a patent infringement model of a soda can top which is 4 feet in diameter and a model used in a mining case showing a waste cell and its component materials.

Working Pill Picker Model

Courtroom Exhibits

These were complex courtroom models used to help explain machinery mechanics. The models represent two competing systems for robotically delivering prescription drugs to a pharmacist or nurse in a hospital.

Our models show the mechanics of the device. We placed hundreds of medicine packs on twelve rotating belts to demonstrate the flexibility and usability of the design. The question was, did this belt driven design step on the other robotic delivery patent. The answer was no, our model showed clearly the significant difference in technology used in designing their device. An article on the trial results can be found here.

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