Often realtors anticipate prospective clients are going to run before they step through their door and they have a chance to build rapport with them. Strategies to overcome buyer resistance to engage are as different as the real estate broker’s personalities. Here is one realtor’s success story when it comes to winning people over as they walk into their showroom, and getting them to open up to talk about what they are looking for in a property. His name is John Calhoun at Slifer, Smith and Frampton in Park City, Utah. He prefers a scale model of the greater Park City area to any other tool to capture people’s attention and to start a sales conversation.

“The scale model Archetype 3D delivered is our office center piece—saving time and money to get to know what our clients want in property.”

–John Calhoun, Managing Partner Slifer Smith & Frampton, Park City, UT

Today’s real estate offices are prepared for almost anything.

Often realtors anticipate prospective clients are going to run before they step through their door and they have a chance to build rapport with them. Strategies to overcome buyer resistance to engage are as different as the real estate broker’s personalities. Here is one realtor’s success story when it comes to winning people over as they walk into their showroom, and getting them to open up to talk about what they are looking for in a property. His name is John Calhoun at Slifer, Smith and Frampton in Park City, Utah. He prefers a scale model of the greater Park City area to any other tool to capture people’s attention and to start a sales conversation.

Calhoun has been in the business a long time and realized something about potential buyers above all else—they have very little time while on vacation to spend looking for property. John suggests, “You better know what they are looking for before you hit the MLS pages or the big screen in the conference room or venture out to drive around.” Sound familiar to what you are experiencing in your office?

According to Calhoun, “It is much easier for a client to wrap their arms and minds round where they are by standing over a model and looking at the landscape as if they were flying over it. Having a physical model as the centerpiece of our office reduces the amount of time needed to help a client understand the lay of the land and the properties they are interested in seeing. There is a lot of inventory on the market, and immediately, the model helps us identify exactly what area best suits the client. ”

Calhoun goes on to extol the advantages by pointing to two specific reasons, “physical models stand above anything else as a sales tool in their office.” He went on to explain, “First, models give a place to help us get to know somebody. It opens conversation and is a safe place compared to a closed door meeting in a conference room or sitting in front of a computer browsing through available properties. Second, a scale model eliminates a lot of wasted travel time needed to define the exact neighborhoods or properties they are truly interested in previewing.” Models help identify where they want to buy, while in the comfort of Calhoun’s office. Before venturing out the client knows the neighborhood and living style best suited to them.

Archetype 3D delivers show room scale models that highlight the geography and development density in vivid 3-d detail. Contact us today for an estimate for a scale model for your office.

Let's Build Something

Let one of our talented model makers discuss your project with you.
You don’t need to have your plans finalized. We pride ourselves in
being able to work with the customer from start to finish in the
design and build process.

info@archetype3d.com
3000 Airport Drive Erie Colorado Unit 201A 80516
+1 (303) 449-0878