In 2006 the Denver Business Journal wrote an article titled “Image Makers – small models fuel big real estate dreams.” The article talks about how important 3D architectural physical models have become to developers and architects as a way to get their ideas across to the general public.

I believer that now more than ever models are a great, and necessary, sales tool for these developments. As the public becomes more and more concerned with investing and putting up their hard earned money it is important to show those potential investors what they can expect. A well built 3d model that really showcases what the public will be buying can ease some of the initial concerns regarding style, quality and location.

In this environment a sales professional needs all the tools he can get to connect with his customer. Are the upfront costs worth the effort? Ask the developers who use our models consistently to understand the remarkable value that 3D models bring to a project. Please visit the Denver Business Journal article written by Michael Perrault at:

-Howard Williams, Director Sales/Marketing

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