Archetype 3D

SALE    SALE      SALE     SALE
for
ICSC 2011 Vegas Tradeshow Scale Model Special

Archetype 3D is offering a special for updating, repairing and cleaning existing models for this years ICSC show. This sale will also apply to new construction as well. I am currently offering 20% off* or our normal shop rate for models to be displayed in the 2011 ICSC trade show in Las Vegas. Let us know if we can help you wow your customers at this years booth.

*Special Requirement: All projects will have to be bid and approved before the end of April to qualify.

Economic Indicators are Pointing Up for 
Shopping Center Business & Model Makers

Retail is on the rise. I am grabbing any good economic information I can find these days. If you believe the news reports or articles from the International Council of Shopping Centers (ICSC), people are retuning to the stores for some retail therapy. As one reporter described it, there is a "burn out of frugality". 

What does this mean for us in the model making world. Surprisingly enough, shopping centers were at one point a good percentage of our business. Not much has been done with them in the last few years, and as of today I have yet to see a huge upswing in new shopping construction--but I do believe it is coming back even if it is slowly. 

With the giant ICSC show is opening in Las Vegas at the end of May, we are expecting to have new models represented on the shows floor as we have in the past. The Las Vegas ICSC show is the place were most major retail deals are made.  Attendees know, it is a great showcase for new construction. 

I would love to hear from the design and construction industry if you are seeing a change this year because personally, I am ready and looking forward to an economic boom any day now.

Craig Martin – President – Archetype 3D

Most detailed architectural projects take four to six weeks to construct. More complicated model can take a bit longer. Then came the day that I got a call from a very good client requesting we build a model of their lodge for the opening of their sales office in two weeks. The timing worked out very well as the other projects we had been working in the shop did not have immediate deadlines. The client also had their act together with a full set of plans. Experience has taught me that no matter how complete the plans, there are always surprises on these complicated buildings. So I requested a charrette (a collaborative session in which a group of designers drafts a solution to a problem) for the next day. We had the architects, landscape architects, color designer, and developers all come to our shop for a one day decision making session. The rule was that all choices must be made that day with no changes allowed later. It was an intense meeting with some great collaboration. We created color and material samples on the spot and had them approved. All the plans were gone over and accepted. Only because we all had the same goal and were willing to support each other, exactly two weeks later we delivered the “Cirque” to the sales office at Copper Mountain Colorado. Now that was intense.