Archetype 3D

Craig Martin -President                                                               Many new things are afoot here at Archetype 3D. I have hired Bob Castellino as my marketing manager who immediately took it upon himself to change how we do things. The most apparent change to those who care about model making is the new look to our website. I was told that the home page of our old website did not pass the 10 year old test. That is, my web guru showed our home page to his 10-year old and asked him to explain what we do for a living. His answer might have been "they build condos?" but it sure wasn't "Cool, they build models!"

Now when you look at our website "Archetype 3D" We I am hoping that model making jumps immediately to your mind. Let me know if it doesn't because the other nice thing about our new website is that it is easily changeable. The site is not complete by any means. Hopefully we will be updating it constantly and we are currently reorganizing the portfolio pages so that samples from our vast collections of models will be easier to access. The purpose of these changes are two fold. We are making it easier for our existing clients to see samples of our work and progress on the projects that are in our shop. We also are raising our status with the search engines to broaden our appeal and introduce us to a whole new market of designers and developers. I welcome any feedback from our clients, send me any compliments that you have and feel free to forward any criticisms to Bob Castellino, bob@archetype3d.com or dial direct 303-449-0878 (he has thicker skin than I have). I hope you all are having a great summer.

Bob Castellino
                                                                                                                                                                           

Craig Martin – President of Archetype 3D

Laser cutters and 3D printers along with computers and specific software are now the tools of the modern model maker. When I was in school building models for stage sets that I designed, it was all about Exacto Knives, illustration board and bass wood. I developed a blister on my index finger and later had to build myself a splint to protect my knuckle against hyperextension when cutting through tough material. Now I draw the shape in Illustrator or CAD and send it to the laser to be cut from acrylic. My models back then looked great when finished but the process was much different. We still use Exacto Knives, bass wood and even illustration board on occasion but the process is unrecognizable from my college days. There is no point to this except to say “Good Luck” to all the students in studio classes right now. Here are a few images of my first college models. We all have to start somewhere; remember to take and keep pictures of ALL your work.

model for the play "Street Scene"

The white models are for a Tennessee Williams and Noel Coward plays