Archetype 3D

The time has come for a change. Archetype 3d has moved to a new location. First off here is our new address for you to update your records

Archetype 3D

1020 Carbon Ct. Unit F

Erie Colorado 80516 - 2435

Our phones have stayed the same. You can still reach us at 303-449-0878 and my cell number is also on the website if needed.

When the time came to find a new locations we looked far and wide for the best, most suitable site for our new shop. There were a lot of available spaces but not many of them would work for us. Living in beautiful Boulder Colorado, we did not want to have a marathon commute. We also needed a space with a flexible shop area, an attractive reception area and a separate space for our technical equipment.

We found everything we need to build the best marketing models and prototypes in Erie Colorado plus a few things that we did not expect. The best surprise is the natural light available from three large windows and four skylights in the shop. During the day there is practically no reason to turn on the lights. The town is centrally located within one half hours drive from Denver, Boulder, and Denver International Airport so it is easy to visit for all of our local clients. Another nice surprise is the beautiful views of the mountains. Traveling from Erie back to Boulder each day is a joy with the entire front range spread out before us in all of its many forms. Today we are seeing the snow covered mountain and the towering form of Longs Peak creating a dramatic white profile to the vast Colorado sky and unique cloud cover. I have never seen such interesting clouds as here in this state which give us the most beautiful sunsets I have seen anywhere.

We were quickly able to customize the space for our electrical and equipment needs. There is plenty of layout space for our architectural and engineering models as well as storage space for materials. Our spray booth, laser cutters and 3D printers are all up and running. We are now working on several projects so the shop is humming along as we speak.

Craig Martin

"If a picture is worth a thousand words then in this ,case the model was worth a 1,000 pictures."                              

  --Rich Wolfe, Lead Architect Heery International

Once or twice a month, we invite clients to Archetype 3D for a shop tour or visit them at their offices to present everything about scale models and how it applies to their projects. Site and campus specific scale models are perfect to improve client communications about design, public review and fundraising. During the course of one of our “Lunch and Learn” presentations with architects at Heery International, Rich Wolfe, the lead architect came forward with a hospital campus project in Aspen.  As it turned out, Aspen Valley Hospital was undergoing a major multi-phase project change to accommodate their needs the next 10 to 15 years. It was as if a light was switched on when Rich realized how a scale model would fit the Aspen Valley Hospital’s project.

The Scenario

Several important items were at play in moving the Aspen Valley Hospital project forward. A model would serve this purpose in a number of ways.  The public would be easily able to preview proposed changes in the buildings height and location at site through the next two phases. It could be used as a training tool for employees and emergency planning.  It could raise community awareness about the project prior to an election for bond issuance. Finally, the use of a model tends to decrease the cost in design and construction ultimately minimizing lengthy delays.

The Solution

Produce a model to reside at the hospital in a semi-permanent location where the hospital BOD and managers could meet with the community. The model served to meet key project objectives in the planning and funding process. First, it illustrated and demonstrated the design in physical form for public and city planners review. Second, it gave the hospital administration, staff, and architects a place and centerpiece to gather around to talk about and envision the future of the campus. Ultimately, the model was helpful to the Aspen Valley Hospital Foundation in pursuing fundraising.

The Process

We received the site plans, architectural renderings and elevations to develop a bid. We understood from working with Rich he would need some flexibility to make some changes on the fly as the model was built. We assured Rich as the project manager he would be able to track the project as it was being built on a regular basis by viewing photographic posts made by our shop manager. Equally important, we have an open-door policy for project managers like Rich to drop in and work with the  model makers to adjust small changes in design and to remedy any unforeseen design problems as the model was built. 

"Archetype 3D has a sophisticated operation with the latest technology like using 2D CAD drawings converting them into 3d physical pieces. It was easy to work with Archetype 3D team. They have an open door policy so I was able to visit while the model was being built and when I wasn't able to drop in I could track progress on line through daily photos of the job."

                                     --Rich Wolfe, Lead Architect Heery International

The Model Exceeded Expectations

According to Rich the model has smoothed the process on all fronts and revitalized the community around a vital part of its everyday existence—the hospital. “The low profile design illustrated by the model answered all their questions. The PUD process with the city planners was easier because we were armed with a model that illustrated near and long term changes to the campus.  It’s gratifying to see a model work and convey so much information to a wide range of different people in so many different situations.”

                                     --Rich Wolfe, Lead Architect Heery International.

How much will it cost?

More often than not, in the first minutes of conversation, clients ask, “how much will it cost?” before we even know what they want built into their project model. There is no fast and simple answer to this question. Each client and scale model project is unique. 

There are a lot of fixed elements and tangible variables that go into building a scale model. As simply beautiful as the finished scale model appears, developing a fair, reasonable and accurate price estimate can get a bit tricky, and sometimes, pricey. 

Fixed and Variable Scale Model Costs 

Most model’s costs depend on a number variables: the type of model, scale of the model, base size, the amount of design detail, special effects and crating.  Once we define the design of the model, the least inexpensive parts of building a model are the materials used to build it. Other fixed costs included in the equation are the management, facilities, supplies and equipment required to assemble them.  The single most expensive variable cost in building a scale model is the time our expert model builders take to create and assemble all the parts. 

Case Study: Mass model to full detail Guidelines

The amount of detail needed to show off your project to your clients will be the overriding factor affecting the price of your model. Simple mass models, showing fewer details on structures and in landscape, are often all you need. When the model is used to show height variations or building density, there is no need to put on all of the surface detail that would drive up the cost. 

On the other hand, a model used for marketing and sales may need to illustrate and accentuate detail. Colors, textures, seasonal climate and lighting effects all influence a client’s decision whether to buy. The size and scale of your model affect the price, too. In a showroom setting allow about three feet of space for people to circulate around the model. If the model is traveling to various locations specialized crates are built to fit in order to safely move and present the model with ease.

Examples Rough Model Pricing: All these factors considered, small site development topo tables 3X3’ up to 4X6’ with the site, landscaping and  mass models to show location and density may cost between $3K and $12K. Elaborate showroom or review process models for commercial properties, residential lofts, residential housing,  mixed use or resorts range from $25k to $45k.*  

*Note: these are rough estimates and guidelines. 

The Basics for a Model Estimate

All we need from you are architectural site plans, elevations and renderings to give you a definitive bid or estimate.  Any plans on hand? Our estimates are free!

       
Scale Model Define Patent Infringement Courtroom Case

“Working with Archetype 3d was a fantastic experience in developing a court room model for trial. There ability to understand the complexity we needed to make simple and communicate during trial was illustrated in the care they took to build a 3d scale model that matched our exact requirements. They did the job in short order, delivered on time and gave us easy to understand instructions for assembling them once they arrived. We at Dickstein Shapiro are so impressed with our experience, whenever and whever we need a 3d scale model we will look to them first.”

                                            --Bryan DeMatteo, Patent Attorney,  Dickstein Shapiro LLP



        Plaintiff's Design shown on Left      Defense Design on Right (The Good Guys!)

   The Scale Models graphically illustrate the differences in design & function!

The Scale Model Makers Challenge


Both Models are tested for ease of assembly in the shop before our clients receive them!

When a model is used in the courtroom it is called "demonstrative evidence"--evidence that demonstrates a point. In the case of McKesson Automation v Swisslog Holding, the point was about possible patent infringement. This case centered around two versions of a robot delivery system for medications at a hospital. The challenge was to build the models based on simplistic sketches shown in the patents themselves.

Case Technicalities and Formulating a Legal Scale Model Solution

Both scale models are packed in foam with easy to assemble step-by-step instructions!

The lawyers challenge was to demonstrate the differences and function between their clients rotar band pill picker system and the plaintiff’s patent.  Writing this down, I start to realize how difficult it is to explain these very straightforward concepts with  words. I worked to formulate an approached based on our client’s illustrations and arguments about how they would  present them during trial.  Essentially we had to show the functional system differences in the models we built to our client’s specification.

Our Client Won Courtroom Battle

Our team works to finish the crates for delivery to meet the clients courtroom date--tomorrow!

In a courtroom setting, a model sits in front of the jury long after arguments are made with illustrated graphics, photos and videos. This is a perfect example of “good models don't lie,” instead they instantly and simply tell the story as it exists.   Our client’s side won the case, and indicated the physical three dimension "3d" scale models we built were a pivotal tool in proving their client’s arguments.

Simple Objective--Delivery Your Model in One Piece

Delivering your 3D scale model projects as promised is as important to us as the information we receive from clients to build it. Once webegin to discuss the details about your scale model’s plans and vision for its use, we start thinking about how it’s going to be packed, shipped and delivered.

Is it going to be fixed in place on a pedestal at its destination or is it going to be moved from place to place for temporary display? First and foremost in our mind is delivering the model to you the way it left us —in one piece. Believe it or not, some of the largest models are split into multiple sections that require some complex crating and packing for shipment. So delivering a model in one piece takes on a completely new meaning.

The painted sign on the custom built plywood shipping container for the model says, “Warning: Handle with Care.” Models are fragile and must be “handled with care.”  When it comes to crating them for shipping we put a tremendous amount of time in building a suitably sized crate with foam padding all around and adequate support to enable it to survive in transit.  Nothing is guaranteed so we always make sure models are insured when being shipped by freight carrier.

Two Types of Crates

We do not advise standing on your model's crate!

There are two types models and crates to ship them. The most common are the durable and functional plywood crates built for models of all types and that can be reused if shipping to trade shows at multiple locations. The second is a rolling “roadie” style crate like the ones used for musical instruments and for models that will be moved from one viewing location to another by the client to promote their project. These are a more elegant and easier for many clients to handle. Often these are used for smaller models that have to be brought into meetings and conference rooms. 

 Enclosures are Made of Plexiglass

Plexiglas display enclosures are different from the shipping crates models are shipped in.  Custom Plexiglas enclosures protect the model for a longer life. People are curious and love to get their hands on the models in places like museums, showrooms or training centers. Enclosures keep “itchy fingers” from breaking them and altering their design. Practically speaking, enclosures keep dust off the models, or spills from staining them.  Enclosures assure a longer life for a model--especially if you anticipate making changes to it in the future.

Case Study: Doyle Drive Model--Shipped in Four Roadie Crates 

Last year, Dave Thorp, Manager of Design Visualization at Parsons Brinkerhoff, had us build a model for the proposed and planned changes along Doyle Drive from the Palace of Fine Arts to the Golden Gate Bridge in San Francisco, California. It was a large model about four feet wide and twelve feet long with the designated purpose of being split into parts to be reviewed by different neighborhoods and stakeholders affected by the roadway changes. 

 

Thorp explains, “initially it was going to be a one piece model but once we discussed how the model was going to be used, we decided split it into four pieces. It made it easier to move segments from one site to the next. So we had it cut into four pieces along different stakeholder’s neighborhoods and locations. With it being a long model this was perfect for moving around whether in a van or someone's car.” The “roadie” style crate was built with deep foam padding to protect each segment while on the move. The model was delivered complete with video packing instructions on how to unpack and assemble it too. So far, so good, twelve months later and no problems.

Case Study: Special Packaging Instructions for Legal Model

Recently, Bryan N. DeMatteo, Associate Attorney at Dickstein Shapiro LLP in New York requested a model to defend a client’s patent infringement case.  Actually the project required two exact replicas of hospital nurses station pill picking systems to demonstrate the differences between his clients design compared to the claimants. The project was on a short time line to begin with but needed to be shipped overnight plus two models had to ship together. The utmost care was taken to assure the models would be delivered whole and on time to DeMatteo. This time instructions were built-into the crate in order that it could be unpacked and assembled quickly.  Ultimately, DeMatteo was able to assemble the model in court and win the case on his client’s behalf.  

Remember, the sign stamped on the outside suggested, “Handle with Care.” Crating our models for shipping is as important as building them.  Delivering your project in one piece as requested is our priority from the day you sign the contract with us to build your model.

SALE    SALE      SALE     SALE
for
ICSC 2011 Vegas Tradeshow Scale Model Special

Archetype 3D is offering a special for updating, repairing and cleaning existing models for this years ICSC show. This sale will also apply to new construction as well. I am currently offering 20% off* or our normal shop rate for models to be displayed in the 2011 ICSC trade show in Las Vegas. Let us know if we can help you wow your customers at this years booth.

*Special Requirement: All projects will have to be bid and approved before the end of April to qualify.

Economic Indicators are Pointing Up for 
Shopping Center Business & Model Makers

Retail is on the rise. I am grabbing any good economic information I can find these days. If you believe the news reports or articles from the International Council of Shopping Centers (ICSC), people are retuning to the stores for some retail therapy. As one reporter described it, there is a "burn out of frugality". 

What does this mean for us in the model making world. Surprisingly enough, shopping centers were at one point a good percentage of our business. Not much has been done with them in the last few years, and as of today I have yet to see a huge upswing in new shopping construction--but I do believe it is coming back even if it is slowly. 

With the giant ICSC show is opening in Las Vegas at the end of May, we are expecting to have new models represented on the shows floor as we have in the past. The Las Vegas ICSC show is the place were most major retail deals are made.  Attendees know, it is a great showcase for new construction. 

I would love to hear from the design and construction industry if you are seeing a change this year because personally, I am ready and looking forward to an economic boom any day now.

If I want your opinion, I'll ask for it. 
Regional Airport Under the Public’s Eye for Review

The Pierre Regional Airport scale model was built to ask for the public’s opinion. Our client’s at Coover Clark Architects were very particular about details and how their design were represented. Archetype 3D's expert team of model makers led by our art director worked with their airport architect & project manager to match the materials and colors on the model essential to their design specifications and requirements. 

Edward Balkin, Coover Clark’s architect & project manager describes the effect the model had after it was delivered. "The Model was presented to the City of Pierre with great excitement.  I think it was the first instance when the public actually understood the reality of a new Terminal, as well as its design.  Overall it enlightened the community as to the architecture of the Terminal, as well as its importance to the overall growth of the capital city and the State of South Dakota.  All were pleased with the use of regional granite materials, (Dakota Mahogany) and the references made to the area in the interior were used throughout the project."

The airport may be small but it was a meaningful project and a long time coming for the City of Pierre even though this in not an international terminal with thousands of jetliners coming in and out during the year. The Pierre, South Dakota airport is a regional hub for commuter flights and hunting trips featuring some unique amenities. The model features a dog enclosure to keep pets and hunting dogs busy while waiting for flights. Plus it features a special security sections where hunters are required to allow security to screen their hunting rifles. These unique features are an integral part of the airport--specifically designed for the location and the public that it services.

"The scale model Archetype 3D of the rollover scene clarified facts the defenses counselmisrepresented and stated inaccurately. The physcial scale model set the record straight and we settled before going to court a second time."

-Mike McCort, Professional Expert/Owner--Ponderosa Associates, Ltd. 

Law firms that understand how to "make their case" visually have a distinct edge in the courtroom. Three-dimensional physical scale models can translate information in a way that adds clarity and allows a jury to see things "with their own eyes." If the visual information is shared accurately and adeptly, it goes a very long way in helping you make your argument to win the case.

Actual Case Study

In this fatal rollover accident there was disagreement about how fast the car was travelling and the number of rolls it took before being stopped. The plaintiff's counsel requested the construction of this model to represent the facts. The key argument in the plaintiff's case were illustrated, showing that the forces at work caused the seat belt worn by the victim to release during the accident. The first trial was thrown out due to juror misconduct, yet the use of a professional scale model had made an indelible impression with the defense’s counsel. The case settled prior to going to trial a second time around.  The plaintiff’s counsel are certain the 3D physical scale model demonstrated the facts about what happened and resolved any disagreements so a settlement could be reached.

Models are Easy to View

A model allows the viewer to see what they want, when they want and from there own personal perspective. There is no other type of display that allows this kind of interaction.

A model creates a personal relationship with the jury.

Jury members young and old can easily relate to a model. When the subject is uncomfortable, gruesome or complicated a model bridges the emotional gap connecting the jury in a personal way to the perspective you are presenting. A model clearly explains difficult points and subjects in a comfortable and easy to grasp format.

A model creates a lasting impression

Models are a defining presence in the courtroom. After all other presentations are complete and materials are put away, the model is still present and in front of the jury. The model becomes an easy reference tool throughout the case clarifying and enhancing testimony without having to find a document or visual.

Complex ideas and designs are clarified.

Complex ideas and designs are more understandable and accessible to the general public with a model. A model is essential where understanding complex equipment is the key to winning the case. Attention spans are short. Not only do you need clarity, but also showmanship to make your points stick in the jury’s minds. A model is often the single best device to amplify critical case points and reinforce complex concepts.

 

With a model, the case may end in discovery.

We have delivered models only to hear days later that the case is settled and not going to trial. Settlement out of court is the preferred outcome for many cases and a model can become significant leverage in the settlement negotiations.

Archetype 3D—Thirty Years of Model Making Experience

With thirty years of model making experience, and a fully equipped 7500 square foot shop in Louisville Colorado, Archetype 3D will make it easy for you to get familiar with model making techniques, and technology. We advise and guide you to the best construction process for your particular display. Call Archetype 3D for a quote on models for your upcoming cases.

High School Musical “42^nd Street” gave us an opportunity to give back through Set Production

A few years back, I did a bit of acting and tech work while in high school. I was living in California then and I thought the shows we put on were pretty spectacular. Yet nothing compared to performances put on nearby Fairview High in Boulder, Colorado. With the huge talent pool they draw from at school and the amount of volunteer parents, they are able to put on a great show.  Honestly, I am flat out amazed with their production professionalism. I would be astonished to find another school with the dedicated commitment Fairview’s faculty and staff to their student’s theatrical program.  

These musicals play to packed houses with eager parents and friends of students acting in them. Like during my high school days the shows are performed for only two weekends each year about the same time. So even if I wanted there is no way I could ever find out how Fairview stacks up with other performances.  I have never lost my enthusiasm and love for acting and full on musical performances. Recently, I had an opportunity using our shop and talented craftsmen to help with the latest program at Fairview. It gave me a chance to be a part of Fairview’s set production.

"42nd Street" Set Design

"42nd Street" is a tap dancing extravaganza about a small time girl getting her big break in the big city. The set designer and artistic director were looking for five platforms to have the kids tap dance on for the number "I'm in the Money". Technically these were difficult platforms to make because they wanted them to light up and have images of dimes and quarters on the top. The artistic director came to me for help so I volunteered my time as long as they were willing to pay for the materials. This was not a cheap operation.

The Design Solution

My biggest concern were kids safety while dancing the platforms and that they felt secure as if they were dancing on something solid and not a spongy surface. Using polycarbonate for the tops, the shop created clear egg crate supports wrapped in wooden columns. The polycarbonate is a very dense and durable plastic and on the smaller platforms the egg crate supports were probably overkill. My feeling though is better safe than sorry when it comes to kids appearing to tap dance in mid-air. Some volunteers from the school to help for one afternoon but our office manager Bill Bercow and I ended up working over a weekend to finish them off as most of the kids and parent volunteers were working there own long weekends on the rest of the sets and the dozens of costumes. It is always fun to be involved in a large project that has so much support and commitment from so many people in our community. My own daughter graduated from Fairview High School years ago and I am happy to give a little back for all that she gained while attending there.

It is always fun to be involved in a large project that has so much support and commitment from so many people in our community. My own daughter graduated from Fairview High School years ago and I am happy to give a little back for all that she gained while attending there.

Craig Martin

 Study in Park City, UT

Showroom Scale Model of Park City at 

Slifer, Smith & Frampton Office

“The scale model Archetype 3D delivered is our office center piece—saving time and money to get to know what our clients want in  property.” 

–John Calhoun, Managing Partner                                                                                                        Slifer Smith & Frampton, Park City, UT

Today’s real estate offices are prepared for almost anything. 

Often realtors anticipate prospective clients are going to run before they step through their door and they have a chance to build rapport with them.  Strategies to overcome buyer resistance to engage are as different as  the real estate broker’s personalities. Here is one realtor's success story when it comes to winning people over as they walk into their showroom,  and getting them to open up to  talk about what they are looking for in a property. His name is John Calhoun at Slifer, Smith and Frampton in Park City, Utah. He prefers a scale model of the greater Park City area to any other tool to capture people’s attention and to start a sales conversation.

Calhoun has been in the business a long time and realized something about potential buyers above all else—they have very little time while on vacation to spend looking for property. John suggests, “You better know what they are looking for before you hit the MLS pages or  the big screen in the conference room or  venture out to drive around.”  Sound familiar to what you are exper

iencing in your office? 

 

 

Looking over model Opening Evening 

Slifer, Smith & Frampton Office

According to Calhoun, “It is much easier for a client to wrap their arms and minds round where they  are by standing over a model and looking at the landscape as if they were flying over it. Having a physical model as the centerpiece of our office reduces the amount of time needed to help a client understand the lay of the land and the properties they are interested in seeing. There is a lot of inventory on the market, and immediately, the model helps us identify exactly what area best suits the client. ”

 

 

Aerial View of Park City at 

Slifer, Smith & Frampton Office

Calhoun goes on to extol the advantages by pointing to two specific reasons, “physical models stand above anything else as a sales tool in their office.”  He went on to explain, “First, models give a place to help us get to know somebody. It opens conversation and is a safe place compared to a closed door meeting in a conference room or sitting in front of a computer browsing through available properties. Second, a scale model eliminates a lot of wasted travel time  needed  to define the exact neighborhoods or properties they are truly interested in previewing.” Models help identify where they want to buy, while  in the comfort of Calhoun’s office. Before venturing out the client knows the neighborhood and living style best sutited to them.

Archetype 3D delivers show room scale models that highlight the geography and development density in vivid 3-d detail.  Contact us today for an estimate for a scale model for your office.

Park City Model Under Construction

Archetype 3D's Model Shop