Archetype 3D

"The scale model Archetype 3D of the rollover scene clarified facts the defenses counselmisrepresented and stated inaccurately. The physcial scale model set the record straight and we settled before going to court a second time."

-Mike McCort, Professional Expert/Owner--Ponderosa Associates, Ltd. 

Law firms that understand how to "make their case" visually have a distinct edge in the courtroom. Three-dimensional physical scale models can translate information in a way that adds clarity and allows a jury to see things "with their own eyes." If the visual information is shared accurately and adeptly, it goes a very long way in helping you make your argument to win the case.

Actual Case Study

In this fatal rollover accident there was disagreement about how fast the car was travelling and the number of rolls it took before being stopped. The plaintiff's counsel requested the construction of this model to represent the facts. The key argument in the plaintiff's case were illustrated, showing that the forces at work caused the seat belt worn by the victim to release during the accident. The first trial was thrown out due to juror misconduct, yet the use of a professional scale model had made an indelible impression with the defense’s counsel. The case settled prior to going to trial a second time around.  The plaintiff’s counsel are certain the 3D physical scale model demonstrated the facts about what happened and resolved any disagreements so a settlement could be reached.

Models are Easy to View

A model allows the viewer to see what they want, when they want and from there own personal perspective. There is no other type of display that allows this kind of interaction.

A model creates a personal relationship with the jury.

Jury members young and old can easily relate to a model. When the subject is uncomfortable, gruesome or complicated a model bridges the emotional gap connecting the jury in a personal way to the perspective you are presenting. A model clearly explains difficult points and subjects in a comfortable and easy to grasp format.

A model creates a lasting impression

Models are a defining presence in the courtroom. After all other presentations are complete and materials are put away, the model is still present and in front of the jury. The model becomes an easy reference tool throughout the case clarifying and enhancing testimony without having to find a document or visual.

Complex ideas and designs are clarified.

Complex ideas and designs are more understandable and accessible to the general public with a model. A model is essential where understanding complex equipment is the key to winning the case. Attention spans are short. Not only do you need clarity, but also showmanship to make your points stick in the jury’s minds. A model is often the single best device to amplify critical case points and reinforce complex concepts.

 

With a model, the case may end in discovery.

We have delivered models only to hear days later that the case is settled and not going to trial. Settlement out of court is the preferred outcome for many cases and a model can become significant leverage in the settlement negotiations.

Archetype 3D—Thirty Years of Model Making Experience

With thirty years of model making experience, and a fully equipped 7500 square foot shop in Louisville Colorado, Archetype 3D will make it easy for you to get familiar with model making techniques, and technology. We advise and guide you to the best construction process for your particular display. Call Archetype 3D for a quote on models for your upcoming cases.

High School Musical “42^nd Street” gave us an opportunity to give back through Set Production

A few years back, I did a bit of acting and tech work while in high school. I was living in California then and I thought the shows we put on were pretty spectacular. Yet nothing compared to performances put on nearby Fairview High in Boulder, Colorado. With the huge talent pool they draw from at school and the amount of volunteer parents, they are able to put on a great show.  Honestly, I am flat out amazed with their production professionalism. I would be astonished to find another school with the dedicated commitment Fairview’s faculty and staff to their student’s theatrical program.  

These musicals play to packed houses with eager parents and friends of students acting in them. Like during my high school days the shows are performed for only two weekends each year about the same time. So even if I wanted there is no way I could ever find out how Fairview stacks up with other performances.  I have never lost my enthusiasm and love for acting and full on musical performances. Recently, I had an opportunity using our shop and talented craftsmen to help with the latest program at Fairview. It gave me a chance to be a part of Fairview’s set production.

"42nd Street" Set Design

"42nd Street" is a tap dancing extravaganza about a small time girl getting her big break in the big city. The set designer and artistic director were looking for five platforms to have the kids tap dance on for the number "I'm in the Money". Technically these were difficult platforms to make because they wanted them to light up and have images of dimes and quarters on the top. The artistic director came to me for help so I volunteered my time as long as they were willing to pay for the materials. This was not a cheap operation.

The Design Solution

My biggest concern were kids safety while dancing the platforms and that they felt secure as if they were dancing on something solid and not a spongy surface. Using polycarbonate for the tops, the shop created clear egg crate supports wrapped in wooden columns. The polycarbonate is a very dense and durable plastic and on the smaller platforms the egg crate supports were probably overkill. My feeling though is better safe than sorry when it comes to kids appearing to tap dance in mid-air. Some volunteers from the school to help for one afternoon but our office manager Bill Bercow and I ended up working over a weekend to finish them off as most of the kids and parent volunteers were working there own long weekends on the rest of the sets and the dozens of costumes. It is always fun to be involved in a large project that has so much support and commitment from so many people in our community. My own daughter graduated from Fairview High School years ago and I am happy to give a little back for all that she gained while attending there.

It is always fun to be involved in a large project that has so much support and commitment from so many people in our community. My own daughter graduated from Fairview High School years ago and I am happy to give a little back for all that she gained while attending there.

Craig Martin