Archetype 3D

       
Scale Model Define Patent Infringement Courtroom Case

“Working with Archetype 3d was a fantastic experience in developing a court room model for trial. There ability to understand the complexity we needed to make simple and communicate during trial was illustrated in the care they took to build a 3d scale model that matched our exact requirements. They did the job in short order, delivered on time and gave us easy to understand instructions for assembling them once they arrived. We at Dickstein Shapiro are so impressed with our experience, whenever and whever we need a 3d scale model we will look to them first.”

                                            --Bryan DeMatteo, Patent Attorney,  Dickstein Shapiro LLP



        Plaintiff's Design shown on Left      Defense Design on Right (The Good Guys!)

   The Scale Models graphically illustrate the differences in design & function!

The Scale Model Makers Challenge


Both Models are tested for ease of assembly in the shop before our clients receive them!

When a model is used in the courtroom it is called "demonstrative evidence"--evidence that demonstrates a point. In the case of McKesson Automation v Swisslog Holding, the point was about possible patent infringement. This case centered around two versions of a robot delivery system for medications at a hospital. The challenge was to build the models based on simplistic sketches shown in the patents themselves.

Case Technicalities and Formulating a Legal Scale Model Solution

Both scale models are packed in foam with easy to assemble step-by-step instructions!

The lawyers challenge was to demonstrate the differences and function between their clients rotar band pill picker system and the plaintiff’s patent.  Writing this down, I start to realize how difficult it is to explain these very straightforward concepts with  words. I worked to formulate an approached based on our client’s illustrations and arguments about how they would  present them during trial.  Essentially we had to show the functional system differences in the models we built to our client’s specification.

Our Client Won Courtroom Battle

Our team works to finish the crates for delivery to meet the clients courtroom date--tomorrow!

In a courtroom setting, a model sits in front of the jury long after arguments are made with illustrated graphics, photos and videos. This is a perfect example of “good models don't lie,” instead they instantly and simply tell the story as it exists.   Our client’s side won the case, and indicated the physical three dimension "3d" scale models we built were a pivotal tool in proving their client’s arguments.

Simple Objective--Delivery Your Model in One Piece

Delivering your 3D scale model projects as promised is as important to us as the information we receive from clients to build it. Once webegin to discuss the details about your scale model’s plans and vision for its use, we start thinking about how it’s going to be packed, shipped and delivered.

Is it going to be fixed in place on a pedestal at its destination or is it going to be moved from place to place for temporary display? First and foremost in our mind is delivering the model to you the way it left us —in one piece. Believe it or not, some of the largest models are split into multiple sections that require some complex crating and packing for shipment. So delivering a model in one piece takes on a completely new meaning.

The painted sign on the custom built plywood shipping container for the model says, “Warning: Handle with Care.” Models are fragile and must be “handled with care.”  When it comes to crating them for shipping we put a tremendous amount of time in building a suitably sized crate with foam padding all around and adequate support to enable it to survive in transit.  Nothing is guaranteed so we always make sure models are insured when being shipped by freight carrier.

Two Types of Crates

We do not advise standing on your model's crate!

There are two types models and crates to ship them. The most common are the durable and functional plywood crates built for models of all types and that can be reused if shipping to trade shows at multiple locations. The second is a rolling “roadie” style crate like the ones used for musical instruments and for models that will be moved from one viewing location to another by the client to promote their project. These are a more elegant and easier for many clients to handle. Often these are used for smaller models that have to be brought into meetings and conference rooms. 

 Enclosures are Made of Plexiglass

Plexiglas display enclosures are different from the shipping crates models are shipped in.  Custom Plexiglas enclosures protect the model for a longer life. People are curious and love to get their hands on the models in places like museums, showrooms or training centers. Enclosures keep “itchy fingers” from breaking them and altering their design. Practically speaking, enclosures keep dust off the models, or spills from staining them.  Enclosures assure a longer life for a model--especially if you anticipate making changes to it in the future.

Case Study: Doyle Drive Model--Shipped in Four Roadie Crates 

Last year, Dave Thorp, Manager of Design Visualization at Parsons Brinkerhoff, had us build a model for the proposed and planned changes along Doyle Drive from the Palace of Fine Arts to the Golden Gate Bridge in San Francisco, California. It was a large model about four feet wide and twelve feet long with the designated purpose of being split into parts to be reviewed by different neighborhoods and stakeholders affected by the roadway changes. 

 

Thorp explains, “initially it was going to be a one piece model but once we discussed how the model was going to be used, we decided split it into four pieces. It made it easier to move segments from one site to the next. So we had it cut into four pieces along different stakeholder’s neighborhoods and locations. With it being a long model this was perfect for moving around whether in a van or someone's car.” The “roadie” style crate was built with deep foam padding to protect each segment while on the move. The model was delivered complete with video packing instructions on how to unpack and assemble it too. So far, so good, twelve months later and no problems.

Case Study: Special Packaging Instructions for Legal Model

Recently, Bryan N. DeMatteo, Associate Attorney at Dickstein Shapiro LLP in New York requested a model to defend a client’s patent infringement case.  Actually the project required two exact replicas of hospital nurses station pill picking systems to demonstrate the differences between his clients design compared to the claimants. The project was on a short time line to begin with but needed to be shipped overnight plus two models had to ship together. The utmost care was taken to assure the models would be delivered whole and on time to DeMatteo. This time instructions were built-into the crate in order that it could be unpacked and assembled quickly.  Ultimately, DeMatteo was able to assemble the model in court and win the case on his client’s behalf.  

Remember, the sign stamped on the outside suggested, “Handle with Care.” Crating our models for shipping is as important as building them.  Delivering your project in one piece as requested is our priority from the day you sign the contract with us to build your model.