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Feb 01
2011

Architectural Scale Models for Today’s Real Estate Showroom

Posted by craig in resort model , architectural scale models , architectural models , Archetype 3D , 3D models , 3d model pictures

 Study in Park City, UT

Showroom Scale Model of Park City at 
“The scale model Archetype 3D delivered is our office center piece—saving time and money to get to know what our clients want in  property.” 
–John Calhoun, Managing Partner                                                                                                        Slifer Smith & Frampton, Park City, UT

Today’s real estate offices are prepared for almost anything. 

Often realtors anticipate prospective clients are going to run before they step through their door and they have a chance to build rapport with them.  Strategies to overcome buyer resistance to engage are as different as  the real estate broker’s personalities. Here is one realtor's success story when it comes to winning people over as they walk into their showroom,  and getting them to open up to  talk about what they are looking for in a property. His name is John Calhoun at Slifer, Smith and Frampton in Park City, Utah. He prefers a scale model of the greater Park City area to any other tool to capture people’s attention and to start a sales conversation.

Calhoun has been in the business a long time and realized something about potential buyers above all else—they have very little time while on vacation to spend looking for property. John suggests, “You better know what they are looking for before you hit the MLS pages or  the big screen in the conference room or  venture out to drive around.”  Sound familiar to what you are exper

iencing in your office? 

 

Model on Display for Office Opening at Slifer Smith & Frampton

 

Looking over model Opening Evening 

Slifer, Smith & Frampton Office
According to Calhoun, “It is much easier for a client to wrap their arms and minds round where they  are by standing over a model and looking at the landscape as if they were flying over it. Having a physical model as the centerpiece of our office reduces the amount of time needed to help a client understand the lay of the land and the properties they are interested in seeing. There is a lot of inventory on the market, and immediately, the model helps us identify exactly what area best suits the client. ”

 

 

Grand View of Park City Model at Slifer Smith & Frampton

Aerial View of Park City at 
Slifer, Smith & Frampton Office

Calhoun goes on to extol the advantages by pointing to two specific reasons, “physical models stand above anything else as a sales tool in their office.”  He went on to explain, “First, models give a place to help us get to know somebody. It opens conversation and is a safe place compared to a closed door meeting in a conference room or sitting in front of a computer browsing through available properties. Second, a scale model eliminates a lot of wasted travel time  needed  to define the exact neighborhoods or properties they are truly interested in previewing.” Models help identify where they want to buy, while  in the comfort of Calhoun’s office. Before venturing out the client knows the neighborhood and living style best sutited to them.

Archetype 3D delivers show room scale models that highlight the geography and development density in vivid 3-d detail.  Contact us today for an estimate for a scale model for your office.

Crew at Archetype 3D working on Park City Model

Park City Model Under Construction

Archetype 3D's Model Shop